Two questions stop most first-time beauty founders: how much does it cost, and how long does it take? This beginner guide gives a realistic picture of budget and timeline for a private label launch.
Key takeaways
- Budget for formula, packaging, testing and notification.
- Expect roughly 3-6 months from brief to delivery.
- Keep a buffer for revisions and reorders.
Where the money goes
Beyond the product itself, budget for sampling, stability and safety testing, packaging, label printing, notification fees and your first stock. Marketing and shipping come on top.
A realistic timeline
From brief to first delivery, a straightforward private label product often takes three to six months - longer with custom packaging or complex compliance. Sampling and notification are the usual time sinks.
Plan for the unexpected
Hold a contingency for extra sample rounds, artwork fixes and a faster-than-expected reorder. Running out of stock just after launch is a good problem only if you can fund the reorder.
Guidance compiled by the OEMHallmark research desk. Always verify current certifications, MOQs and terms directly with each manufacturer.