A manufacturer quotation contains more than a unit price. This tutorial shows you how to read one properly so you can compare offers fairly.

Key takeaways

  • Compare total landed cost, not just unit price.
  • Watch MOQ, tooling and development fees.
  • Make sure quotes include the same scope before comparing.

Unit price vs total cost

Look beyond the per-unit price to MOQ, tooling, packaging, artwork and shipping. A low unit price with a high MOQ may cost more upfront.

Lead time and payment terms

Check production lead time, deposit and balance terms, and whether sampling/development fees are separate.

What is and isn't included

Confirm whether notification, testing, packaging and labels are included or quoted separately, so you compare like for like.

Guidance compiled by the OEMHallmark research desk. Always verify current certifications, MOQs and terms directly with each manufacturer.