Cosmoprof CBE ASEAN returned to Bangkok for its 4th edition from 25 to 27 June 2025 — and cemented its status as Southeast Asia's flagship beauty trade show. Held at the Queen Sirikit National Convention Center (QSNCC), it drew more than 23,000 visitors from 66 countries to source ingredients, packaging, contract manufacturing and finished beauty across 25,000 square metres. Here is the recap and the links you need.

Key takeaways

  • 23,000+ visitors from 66 countries (up 20% on 2024), with 650 exhibitors and 2,000+ beauty brands.
  • Held at QSNCC, Bangkok, 25–27 June 2025 across 25,000 sqm of supply-chain and finished-product zones.
  • Created by a three-way alliance of BolognaFiere, Informa Markets and China Beauty Expo — the successor to Beyond Beauty ASEAN and ASEANbeauty.

What is Cosmoprof CBE ASEAN?

Cosmoprof CBE ASEAN is the Southeast Asian flagship of the global Cosmoprof network, launched in 2023 when BolognaFiere (Cosmoprof), Informa Markets (Beyond Beauty ASEAN) and China Beauty Expo merged their ASEAN events into one show. It brings the full beauty value chain — ingredients, OEM/ODM and packaging through to finished skincare, colour, hair and fragrance — under one roof in Bangkok.

A buyer swatches colour cosmetics at an exhibitor booth during the 2025 edition.
A buyer swatches colour cosmetics at an exhibitor booth during the 2025 edition. Photo: Cosmoprof CBE ASEAN, official gallery.

Inside the 2025 edition

The 4th edition grew across the board: visitors up 20% to 23,000+ from 66 countries and regions, exhibition space up 16% to 25,000 sqm, and a 540+ hosted-buyer programme (up 46%). National pavilions from China, South Korea and Italy, plus the free CosmoTalks conference, anchored the floor.

Networking in the Buyer Lounge — the hosted-buyer programme grew 46% in 2025.
Networking in the Buyer Lounge — the hosted-buyer programme grew 46% in 2025. Photo: Cosmoprof CBE ASEAN, official gallery.

Who exhibits — and who should go

For brand owners and sourcing teams, CBE ASEAN is the most efficient place in Southeast Asia to meet OEM/ODM manufacturers, ingredient houses and packaging suppliers in one trip — many of them serving Thailand, Malaysia, Indonesia, Vietnam and the wider ASEAN market. From 2026 the show adds Cosmopack CBE ASEAN, a dedicated supply-chain "show within the show".

FAQ

When and where is Cosmoprof CBE ASEAN held?

In Bangkok at QSNCC; the 2025 edition ran 25–27 June 2025, and 2026 is 24–26 June 2026.

Who organises it?

A joint venture of BolognaFiere, Informa Markets and China Beauty Expo.

Is it good for sourcing a manufacturer?

Yes — it covers ingredients, OEM/ODM and packaging, and adds Cosmopack CBE ASEAN from 2026.

Recap by Sophia Leung. Figures from the official Cosmoprof CBE ASEAN 2025 post-show release. Photos courtesy of Cosmoprof CBE ASEAN; see the official photo gallery. Always confirm current dates and registration on the official site.