Bangkok’s Queen Sirikit National Convention Center once again became the epicentre of Southeast Asian beauty commerce from 24 to 26 June 2026, as Cosmoprof CBE ASEAN returned for its 5th edition with record-breaking numbers, a landmark debut of the Cosmopack supply-chain section, and Italy crowned Country of Honour. More than 730 exhibitors from across the globe packed 33,000 sqm of show floor — 30% larger than 2025 — while an expected 25,000 visitors and 550+ qualified international buyers arrived to source, network and shape the region’s next beauty cycle.

Key takeaways

  • 730+ exhibitors across 33,000 sqm (12% and 30% growth respectively vs 2025), 5th edition held at QSNCC Bangkok, 24–26 June 2026.
  • Cosmopack CBE ASEAN debuted on the LG Floor — ingredients, raw materials, contract manufacturing, OEM/ODM, packaging and machinery all under one sub-roof for the first time in Bangkok.
  • Italy named Country of Honour with 20 companies showcased under the Italian Trade Agency / Cosmetica Italia pavilion; Taiwan, South Korea, China and Thailand also held national pavilions.
  • Three headline programmes — BMIT (Thai beauty innovation), Medical Beauty and Beauty Supplements — reflected the show’s expanding scope beyond traditional cosmetics.
  • Organised by BolognaFiere, Informa Markets and China Beauty Expo; held in line with Thai FDA-regulated market access requirements for exhibiting brands in Thailand.

What is Cosmoprof CBE ASEAN?

Cosmoprof CBE ASEAN is the Southeast Asian pillar of the global Cosmoprof network — born in 2023 when BolognaFiere (Cosmoprof), Informa Markets (Beyond Beauty ASEAN) and China Beauty Expo merged their individual ASEAN events into a single, unified platform. Bangkok was chosen for its geography, its status as ASEAN’s gateway, and the extraordinary growth of Thailand’s domestic beauty market. The show covers the entire value chain: raw materials and active ingredients through formulation, OEM/ODM and contract manufacturing, packaging and machinery, all the way to finished cosmetics, skincare, haircare, fragrance and personal care. For beauty brands sourcing production partners in Southeast Asia, there is no more concentrated annual gathering.

The Italy Country of Honour pavilion at Cosmoprof CBE ASEAN, Bangkok, with exhibitors and professional visitors.
The Italy Country of Honour pavilion at Cosmoprof CBE ASEAN, Bangkok. Photo: Cosmoprof CBE ASEAN Official Gallery

Inside the 2026 edition

The 5th edition marked a clear step-change in ambition. The exhibition space grew from 25,000 sqm to 33,000 sqm across six halls on two dedicated floors of QSNCC. The structural separation was new and deliberate: the LG Floor housed Cosmopack CBE ASEAN — the supply-side half of the show covering ingredients, formulation services, contract manufacturing, private label, OEM/ODM, packaging, machinery, printing and labelling. The G Floor remained home to Cosmoprof CBE ASEAN, where branded finished products competed for buyer attention across cosmetics, skincare, haircare, fragrance and personal care categories.

Italy, named Country of Honour, sent 20 companies under a joint pavilion organised by ITA – Italian Trade Agency in cooperation with Cosmetica Italia. Taiwan, South Korea, China and Thailand each held their own national or regional pavilions, creating five discrete international showcases within the broader floor plan. The 550+ qualified international buyers drawn from ASEAN, India, Asia-Pacific and Europe represented a 30% increase over the prior year’s buyer programme.

Three content-led programmes added depth beyond traditional product display. BMIT (Beauty Made in Thailand) spotlighted Thai beauty culture, traditional botanical ingredients and domestic innovation — a pointed signal that Thailand is positioning itself not merely as a host market but as a beauty-development hub. Medical Beauty showcased advanced devices, wellness technologies and professional aesthetic tools, reflecting surging demand across ASEAN. Beauty Supplements explored the bridge between nutrition, locally sourced Thai botanicals and next-generation beauty ingestibles.

International buyers and brand representatives networking at the Buyer Lounge during Cosmoprof CBE ASEAN, Bangkok.
International buyers and brand representatives networking at the Buyer Lounge. Photo: Cosmoprof CBE ASEAN Official Gallery

Who exhibits — and why OEM matters

The debut of Cosmopack CBE ASEAN makes the 2026 edition particularly significant for anyone on the production side of beauty. For the first time in Bangkok, contract manufacturers, private-label specialists, ingredient suppliers and packaging innovators have their own dedicated floor and their own brand identity within the broader show. This mirrors what BolognaFiere has done successfully with Cosmopack at the Bologna and Asia editions of Cosmoprof, and it signals that supply-side professionals are now a primary — not secondary — audience for this event.

Exhibitors on the Cosmopack floor represent the full upstream chain: active and functional ingredients, emollients and sensory agents, finished-formula services, filling and contract packaging, aerosol and speciality packaging, labelling and print solutions. For brands across ASEAN seeking manufacturing partners with Thai FDA-compliant production capabilities, or looking to diversify supply chains within the region, the Cosmopack floor offers a compressed, structured sourcing environment that would otherwise take months of individual factory visits to replicate.

FAQ

What is Cosmopack CBE ASEAN and how is it different from Cosmoprof CBE ASEAN?

Cosmopack CBE ASEAN, which debuted at the 2026 edition, is the supply-side complement to the finished-product Cosmoprof show. It occupies the LG Floor at QSNCC and focuses on ingredients, formulation, OEM/ODM, contract manufacturing, private label, packaging, machinery and labelling. Cosmoprof CBE ASEAN on the G Floor focuses on branded finished beauty products. Both events run concurrently under one registration.

How do brands register to exhibit or visit Cosmoprof CBE ASEAN 2027?

Registration for exhibitors and trade visitors opens through the official website at cosmoprofcbeasean.com. The show runs annually in June at QSNCC, Bangkok. Early exhibitor applications are typically accepted from Q4 the prior year; visitor registration opens a few months before the show date.

Which countries have the strongest OEM/ODM presence at this show?

South Korea, China, Taiwan and Thailand consistently maintain strong OEM and contract-manufacturing representation at Cosmoprof CBE ASEAN. Malaysia-based OEM suppliers have also participated in recent editions, reflecting the growing regional role of Malaysian manufacturers in supplying ASEAN beauty brands with halal-certified and Thai FDA – compliant formulations.

Reported by Sophia Leung, Beauty Trade Show Correspondent. Photos courtesy of Cosmoprof CBE ASEAN; sourced from the official gallery.