The Kuala Lumpur Convention Centre hosted the 20th International Beauty Expo (IBE) from 13–16 June 2026, bringing together more than 430 exhibitors from 28 countries across 7,465 sqm of show floor. As Malaysia's longest-running professional beauty trade show, IBE 2026 drew an expected 16,000 industry visitors — salon owners, distributors, aesthetic professionals and beauty entrepreneurs — over its four-day run. Here is what happened, who it matters to, and what is confirmed for 2027.

Key takeaways

  • 20th edition of IBE, held 13–16 June 2026 at the Kuala Lumpur Convention Centre (KLCC), Halls 1–4.
  • 430+ exhibitors from 28 countries across 7,465 sqm, with an expected 16,000 professional attendees.
  • Free-admission B2B show spanning cosmetics, skincare, hair care, nail care, aesthetic treatments, ingredients & raw materials, packaging & machinery, and beauty equipment.
  • Programme included business matchmaking sessions and specialised seminars alongside the show floor.
  • Organiser Elite Expo Sdn Bhd has already confirmed the next edition: 1–4 May 2027, again at KLCC.

What is IBE?

The International Beauty Expo (IBE) is Malaysia's longest-running professional beauty trade show, organised annually by Elite Expo Sdn Bhd. Now in its 20th year, IBE has grown into a B2B sourcing platform covering the full beauty value chain — from finished cosmetics, skincare, hair care and nail care through to the aesthetic-treatment and beauty-equipment segment, with a dedicated ingredients, raw materials, packaging and machinery section for the manufacturing side of the industry. The show is free to attend for trade visitors and built around business matchmaking, sourcing and networking rather than public retail.

Inside the 2026 edition

IBE 2026 occupied Halls 1–4 of KLCC across four full days, 13–16 June, running 11am–7pm daily. With 430+ exhibitors from 28 countries in 7,465 sqm of exhibition space, the show maintained its position as one of the region's more established annual beauty sourcing events, alongside a seminar and business-matchmaking programme aimed at connecting suppliers with salon owners, distributors, wholesale buyers and beauty entrepreneurs. The organiser closed the show with a note of thanks to exhibitors and visitors for what it called an "unforgettable" four days, and has already locked in the next edition for 1–4 May 2027 at the same venue.

Who exhibits — and why it matters for OEM/ODM

For Malaysian cosmetics brand owners, IBE's ingredients & raw materials and packaging & machinery halls are the sections worth the closest attention: this is where contract manufacturers, formulation houses and packaging suppliers present alongside the finished-product exhibitors, making it a useful annual checkpoint for scouting local OEM/ODM partners without leaving Kuala Lumpur. On the finished-goods side, the show remains a barometer of what is moving in the Malaysian and wider ASEAN retail and salon channel — useful context for any brand owner deciding what to formulate next. As with any cosmetic product intended for sale in Malaysia, brands sourced or exhibited at IBE still need to be notified to the National Pharmaceutical Regulatory Agency (NPRA) before they can legally reach store shelves.

FAQ

What is IBE and who organises it?

The International Beauty Expo is an annual B2B beauty trade show held at the Kuala Lumpur Convention Centre, organised by Elite Expo Sdn Bhd. The 2026 edition was its 20th.

When is the next International Beauty Expo?

The organiser has confirmed IBE's next edition for 1–4 May 2027, again at KLCC.

Is IBE useful for finding an OEM/ODM cosmetics manufacturer in Malaysia?

Yes — its ingredients & raw materials and packaging & machinery sections bring contract manufacturers and packaging suppliers together with finished-product brands, making it a practical annual checkpoint for local sourcing.

Reported by Sophia Leung, Beauty Trade Show Correspondent. Figures per IBE's official event listing and organiser communications. Photography from the 2026 edition is available via IBE's official Facebook and Instagram pages. Always confirm current dates and registration on the official site.