Vietbeauty is Vietnam's biggest international beauty trade show, and in 2025 it ran concurrently with Cosmobeauté Vietnam and BeautyCare Plus at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, 24–26 July 2025. Organised by Informa Markets, the combined show drew hundreds of exhibitors and beauty brands from across Asia. Here is the recap and the links you need.
Key takeaways
- Vietnam's leading beauty trade fair, held at SECC, Ho Chi Minh City, 24–26 July 2025.
- Run as a combined event — Vietbeauty + Cosmobeauté Vietnam + BeautyCare Plus — with national pavilions including Korea and Japan.
- Organised by Informa Markets; ~600 exhibitors and 800+ brands from 20+ countries and regions.
What is Vietbeauty?
Vietbeauty is the international beauty exhibition for the fast-growing Vietnamese market, organised by Informa Markets. Since 2022 it has been co-located with Cosmobeauté Vietnam (the long-running professional beauty show) and BeautyCare Plus, creating one of Southeast Asia's most important beauty sourcing and retail platforms.
Inside the 2025 edition
The 2025 show packed the SECC with exhibitors across skincare, colour, hair, fragrance, OEM/packaging and aesthetics, anchored by strong Korea and Japan pavilions and a hosted-buyer programme connecting international suppliers with Vietnamese distributors and brand owners.
Who should go
For brands and distributors targeting Vietnam — one of ASEAN's fastest-growing beauty markets — Vietbeauty is the most efficient place to meet local buyers, find OEM/ODM and packaging partners, and gauge consumer trends. It pairs naturally with the wider Cosmobeauté ASEAN series across Malaysia, Indonesia and the Philippines.
Useful links & resources
- Official site (organiser): vietbeautyshow.com
- Official photo gallery: vietbeautyshow.com/gallery
- 2025 series opening (Informa Markets): press release
- Recap (Vietnam News): vietnamnews.vn
- Cosmobeauté Vietnam (Cosmoprof network): cosmoprof.com
FAQ
When and where is Vietbeauty held?
At SECC, Ho Chi Minh City, each July — the 2025 edition ran 24–26 July.
Who organises it?
Informa Markets, co-located with Cosmobeauté Vietnam and BeautyCare Plus.
Is it good for sourcing?
Yes — it covers finished beauty plus OEM/ODM and packaging for the Vietnamese market.
Recap by Linh Tran. Photos courtesy of Vietbeauty / Cosmobeauté Vietnam (Informa Markets); see the official photo gallery. Always confirm current dates and registration on the official site.